My task was to create a couple of Project Connect posters, incorporating all my newly learnt Photoshop skills, which is relatable to my peers. The 2 themes I focused on in this task were Self Development and Consistency. I did this because I believe I could be really creative within these 2 themes within project connect. For both posters I decided that an A3 size page will be most suitable, therefore after immediately opening up Photoshop I changed present to 'International Paper'. This then gave me options of a variety of page sizes, I selected A3, this made the page portrait. However, I thought that a horizontal page was more poster-appropriate, so I swapped the height and width around, in order to give me this. Now the width is 297 millimetres and the height is 210 millimetres.
1. This is my first poster, my goal of this was to have minimal writing, with a bigger focus on the background and the custom shape tool in which I were planning to insert. The first thing I did was mind map what pictures are relatable to consistency. My mind directly went to sunrises because even in the darkest places you can find light. So I proceeded to google images of sunrises and I came across this tranquil and beauteous image. I loved it because it had a handful of colours throughout it but I did only want to focus on a couple. I converted the image to black and white mode immediately. I then used the history brush tool, on the RGB setting, altered the size to an appropriate one, and then drew over the sky to revert it back to colour, yet the other bits of the image are still monochrome. After this I began to use shape theory, I went onto the custom shape tool and found this 'yin-yang' symbol. Yin yang symbolises dark to light which is relevant to this image and theme. This is because the background suggests that light is found in darkness and you have to be consistent and patient to witness this. As well as this, the yin-yang is in a circle, circle means wholeness and infinity, which reinforces the idea of consistence. The yin-yang in an example of Gestalt's theory of the closure principle. This principle is when the brain sees an incomplete image and unconsciously puts it together to allow us to visualize a full image, even though on is not there. This is very suitable as i am trying to appeal to Creative Media students, and they will know about this principle. I kept the shape black because I believe that it is effortlessly bold. Also, in colour theory black represents modernisation, power and mystery, which all appeal to teenagers (my target audience.) After this I decided that involving the word 'consistency' is vital, so I starting engrossing typefaces theories into my poster. I went to dafont.com, downloaded several typefaces, all with a swirly and carefree criteria. I did this because I believe that teenagers will feel more influenced this than rather than traditional and boring typefaces. After doing this I then imported them onto Adobe Photoshop, in which I tested a lot out and then came to the conclusion of this one. I liked it because it was a Sans Serif Font, which relates to teenagers as it easily readable, legible and informal. I then loosened the tracking to infer a carefree and relaxed vibe, which is also massively relatable. Soon after i began to use colour theory and I changed the colour of the typeface to pink because it represents sensitivity, beauty and patience which is all approachable by teenagers. Pink is also in the colour of the sunset, therefore by involving it, it ties in the typeface and image together, making the overall aesthetic very pleasing.
2. This is my second poster for Project Connect, this one is dedicated to the 'Self Development' attribute of it. I used a purple and black house style because purple indicates creativity and spirituality and black represents authority. By incorporating these 2 colours it means that I used the complementary section from Colour Theory. Complementary is when 2 opposing colours from the colour wheel are used, they do not clash but they compliment one another, despite the differences. As well as this I have involved shape theory into my poster. I have done this by repetitively using arrows to represent direction, ambition and a target. As well as this when you look from left to right, Gestalt's Continuity Theory, you can see that the arrows are growing in size. This symbolizes movement, improvement and growth. Relating back to Self Development as it is about self inflicted improvement in which you are constantly trying to better yourself. I chose a decorative font for my title because I believed that it had a lot of charisma and boldness to it. I once again used purple, but a different shade to the background. The typeface has loose tracking and leading. I did this to create a understated and spacious vibe, which relates to the act of self development. This is because in order to improve sometimes you have to be in a spacious mind set. Underneath this I included a quote I find on google. I believe this quote to be very relatable, pleasant and appropriate for this poster. I made all the tracking align to create a square shape. Squares show authority and structure, which is also related to this poster. I used the closure principle from Gestalt's theory in order for the square shape to appear without it actually being there. This is because the arrangement of the text replicates one of an incomplete square. I used the underline tool to underline 'yourself'. I felt the need to highlight this because you do need to focus on 'yourself' more than anything else, in order for you to develop sufficiently. I decided to blur the background on the outsides because that is where the two pieces of typefaces are and if the picture in the background was not blurred I believed that it could alter the legibility and readability.
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