1.
This image above is the traditional Project Connect logo which you can find on google images. At first glance I interpret the image as being quite boring, however the more attention you give it the more you grow to love it. The text repeatedly used in this image is Sans serif font. The characteristics, which distinguish this typeface, are visible plain ascenders and descenders and also the strokes are all monoweight, meaning that they have consistent even width. The text is in central align, this means that it is permanently in the centre of the page, drawing the attention of the reader to this point. The tracking and kerning are reasonably small, and the leading is normal, resulting in the legibility and readability being good and there in no prominent negative space. Negative space promotes emptiness and incompleteness however we are reassured that this isn't the case as there is none. The idea of wholeness is then reinforced when 5 outlines of circles are all linked together for the logo of the company. Shape theory explains that circles represent humbleness and completeness, therefore by involving circles it justifies that by doing this you in return will feel satisfied and whole. Furthermore, because they are connected it suggests that you can make connection, interact with other people and also be satisfied with fullness and teamwork. The colour mode used in this logo is CMYK, however in this individual case it has 6 different colour theories used in this image to portray a variation of things. Firstly, grey is used in the typeface as grey expresses formalness and maturity and by putting it in the title it symbolises that it is a serious and prestigious thing. The next colour used is yellow, it illustrates a warm, energetic and friendly feel. This plays a key role in the logo looking bright and approachable. The colour purple is then used, purple is a royal and luxury colour thus enforcing that it is an empowered company. The colour red represents urgency and excitement, making the client believe that they need to do it. After this, orange is used. Orange indicates warmth and security, portraying a comfortable and stable environment. Finally the colour green is used. Green is a 'doing' colour meaning that it is always related to an action. It also embodies growth and harmony, making it very much appealing.
2.
I found this poster on the walls of the stairs during my task of finding Project Connect Material. The first thing what stands out to me is the bold feature in the centre of the page. Gestalts theory of closure has been used to effectively incorporate the two main attributes of the reasoning behind the poster. The letter R is made by a black solid shape with a transparent fist punched through the middle. It works by the brain seeing an incomplete image and unconsciously put it together to allow us to visualize a full image, even though one is not there. The arrangement this specific image replicates the letter R, for Respect. I believe that this is a very significant effective as it reminds people how important respect is needed, and if it is not given there could possibly be physical serious consequences, yet it is still done subtly as the meaning in the theory used in the poster. Underneath this there is some more text reinforcing the idea of how critical respect is. The typeface used in Sans Serif font, I find this appropriate as this poster is in a college therefore, casual and modern font will be more digested by the young students rather than Serif Fonts which is more serious. Serif fonts have the features of serifs, which is a slight projection finishing off a stroke of a letter and also a variation of thick and thin and strokes. This can make the legibility and readability difficult, yet that is extremely important in posters, therefore it is brilliant that it is not used. Complementary colour theory is used in this poster, this theory is when 2 opposite colours in the colour wheel are used. Because, they are opposites they do not clash but they compliment one another and eventually create an abstract and contrasting colour scheme. The yellow suggests intellect and warmth, which cooperates with the poster beautifully as it is all about positivity. Black is then used for the typefaces and image, I believe that this it show protection and formality. As well as this it does an excellent job at standing out and bringing awareness.
3.
The next poster I will be analysing is this one which I discovered on a stair case. However, there are variation versions of this poster, for the different branches of project connect, scattered around college. In project connect responsibility is consistently represented by the colour purple, I find this to be appropriate as there is always going to be a structure in the colour theory of each individual segment. Purple demonstrates royalty and spiritualism, which both intends responsibility, therefore it is a very fitting colour. In this specific poster the colour mode CMYK is used, this is because it is ultimately the best colour mood in printing, as it prints bright colours brilliantly. The main colours use split complementary from the colour theory: yellow, purple and red. They are a variation of the colour wheel, however because they are all very different there is a risk that they could clash, however in this case they do work well together. 3 images of acts of responsibility are placed in this poster, they are mainly neutral colours: grey, black and white. However they are splashes of red in it, red is the colour associated with Barnsley college therefore by it being in there it redirects it back to the idea that you should be responsible within a school. Along the bottom of the poster these is a white rectangle and within there are logos all linked to college and responsibility, the placement of this is important because people read by the continuity theory. Therefore by them being at the bottom in summaries the whole display and plays a key part in helping the reader understand who the people/companies were who influenced this poster.
3.
The next poster I will be analysing is this one which I discovered on a stair case. However, there are variation versions of this poster, for the different branches of project connect, scattered around college. In project connect responsibility is consistently represented by the colour purple, I find this to be appropriate as there is always going to be a structure in the colour theory of each individual segment. Purple demonstrates royalty and spiritualism, which both intends responsibility, therefore it is a very fitting colour. In this specific poster the colour mode CMYK is used, this is because it is ultimately the best colour mood in printing, as it prints bright colours brilliantly. The main colours use split complementary from the colour theory: yellow, purple and red. They are a variation of the colour wheel, however because they are all very different there is a risk that they could clash, however in this case they do work well together. 3 images of acts of responsibility are placed in this poster, they are mainly neutral colours: grey, black and white. However they are splashes of red in it, red is the colour associated with Barnsley college therefore by it being in there it redirects it back to the idea that you should be responsible within a school. Along the bottom of the poster these is a white rectangle and within there are logos all linked to college and responsibility, the placement of this is important because people read by the continuity theory. Therefore by them being at the bottom in summaries the whole display and plays a key part in helping the reader understand who the people/companies were who influenced this poster.
No comments:
Post a Comment