Review Of Posters

1) This gig poster is a perfect example of the usage of triad. 3 opposing colours have been used, but because they are evenly spaced out on the colour wheel they do not clash whatsoever, they compliment each other. When white is against black the colour is exaggerated so the typeface is made excessively readable. This is very suitable as it is a gig poster therefore it will not be studied long at, it will only be glanced it. Meaning the more attention to the writing the better. Furthermore, the basic yet pretty colour of pink as the background works with the poster to amplify the writing and make it conspicuous whilst also still looking appealing to the reader. As well as this the main caption of the photo demonstrates the usage of Serif Font. This is very effective as it creates an idea of sensibleness and matureness to the poster. This is because Serif Font is traditionally used in formal and mature situations, but the effect it has on this poster is good because people know it will be an adult event. Despite this, the 2nd font used is a Sans Serif Font with tight tracking and narrow leading. This presents quite a condense and cosy feel foreshadowing what the environment will be like at the gig which is being advertised.

2)  This movie poster is very remarkable in the sense that it incorporates so many techniques and theories behind it all. The first thing I notice on this poster is the triad of colours, specifically the dominating colour red. Red symbolises danger, blood and pain which is very suitable on this poster due to a shark just feet away from a swimming woman. Gestalt's theory of continuity is also used. This is because we naturally start looking at the top left of the corner, here we are greeted by the huge word 'JAWS'. Then as we slowly let our eyes fall we are unexpectedly met with a huge deadly shark. Foretelling us that we are never 100% safe from danger and just because the surface is safe it doesn't mean below it is. This is very appropriate as it hints at the film but it doesn't give too much away. In addition to this, the colour blue represents calmness and white shows purity however they are both overshadowed with the colour dangerous colour red, inferring that danger can be in the calmest of places. Once again hinting at the film but not giving too much away. The typography used in the titles of poster is a Sans Serif Font with tight tracking, this suggests restriction and control ironically in contrast to the dangerous and murderous shark.

3) At first glance this poster looks unsymbolic and boring, however the more attention you pay to it the more you grow to love it. Black and white are they only 2 colours used in this, they are complementary to one another meaning that they are opposites in the colour wheel. By them being opposing it means that they become artistically abstract and do not clash, but they compliment one another. Black is a very sophisticated and classy colour which is very fitting as this poster's target audience is middle aged +. Also white represents cleanliness and simplisticness which people of that age group appreciate and recognise. This poster cleverly involves gestalt's theory of closure to incorporate the 2 main attributes of the food festival. 3 bottles of wine are at the bottom of the page, and a white shape is surrounding it to make a fork in disguise. This is extremely effective as it not only fun to figure but it does still relate to the audience. The typography is extremely minimalistic with the Sans Serifs font, no kerning, average tracking and narrow leading. There is definitely a more than average amount of leading but no ascenders or descenders protrudes onto the media line so it is still legible.

4) This festival poster uses Gestalt's theory of symmetry to portray beauty and complexation at any angle. This transfers fluently into the idea of this festival as it shows that anyone who attends will be accepted and treat well. Also the analogue technique from the colour theory is used within the butterfly to show organisation and thoughtfulness, it also is aesthetically pleasing to see colours from the same part of the colour wheel next to each other. A bright and beautiful butterfly as sit on a depressing and grey background. Grey represents maturity and sensibleness but by a bright creature covering this it shows that for this festival you can feel fun and youthful, and not felt forced into acting like an adult would. Making this festival come across magical and a place of escapism making it very appealing. Furthermore, the titles is in sans serif font, with average tracking and leading. This gets portrayed as very laid back and chilled, which foreshadows what the majestic festival will be like. The colour orange dominates the poster as it in the centre of the butterfly and centre of the page. Orange represents vibrancy and fun, once again successfully describing what the festival will be like.